Backyard Sports

TV SPOT

Role: Director/Editor

Backyard Sports, the long-running franchise that featured younger versions of professional athletes, wanted a TV spot that inspired kids to be more active. What could be a greater motivation than outshining NBA superstar Stephen Curry on live TV?

The spot drops the viewer in the middle of a chaotic press conference, with the blinding flashbulbs of news cameras paired with the unrelenting questions of sports reporters. Stephen Curry seems to be in the spotlight, but a much younger athlete just happens to steal the show.