Lone Echo

Game Awards trailer + experiential activation

Role: Creative Director

At the Game Awards, Oculus wanted to salute the innovators of gaming who paved the way for virtual reality. We created a film that took viewers on a journey through the evolution of gaming, following a game character as they traverse outer space from 8-bit graphics to a fully immersive VR experience.

We also created a lobby experience at the Microsoft Theater, where attendees were provided a red carpet step-and-repeat photo op. As they took their selfies, the background unexpectedly opened up, allowing them to step into different adventures from the game Lone Echo. The stunt proved to be a major hit, with fans and celebrity attendees forming long lines to have their photos taken against this unique experience.