Mattel | Mega Construx

TV Spots

Role: Director / Associate Creative Director

We partnered with Mattel to help launch MEGA CONSTRUX, the rebranding of their Mega Blocks lineup of famous licenses.

Creating a worldwide television campaign of five different commercials, our big idea hinged on the “click transition,” where a single click of a brick transports kids from their everyday lives to worlds of fantasy. We took this concept and applied it across Mega Construx’s take on Halo, American Girl, Teenage Mutant Ninja Turtles, Despicable Me, and Pokémon.