Marvel Powers United VR

LAUNCH TRAILER

Role: Creative Director

UNLEASH YOUR INNER HERO

It was a dream we all had as kids: becoming the superheroes we would read about in comics or see on TV. We’d don a cape and imagine a world where we possessed superhuman abilities. But what if that dream could become reality?

This was the promise of Oculus Rift’s biggest title to date: Marvel Powers United VR. Through the power of virtual reality, fans could finally fulfill their wishes of wielding Captain America’s shield, slinging Spider-Man’s webs, or unleashing Wolverine’s deadly claws. We tapped into childhood nostalgia, recalling the frustrating—and sometimes humorous—attempts to become superheroes.

I led the winning pitch, then wrote, directed, and edited the launch trailer for this highly-anticipated game.

The full-length trailer and cutdowns drove more than 4.2 million views across all the major social channels, and increased average daily mentions by 374% in the 60 days post launch.