Oculus Rift

“Step into rift” anthem

Role: Associate Creative Director

STEP INTO RIFT

How do you translate the fully-immersive visceral experience of virtual reality into a 2D film?

That was the challenge presented to us by Oculus with their first-ever mass marketing campaign. While we could never show the fully immersive experience of virtual reality on a flat 1080p screen, we could demonstrate how it feels. Paired with an inspiring and emotional music track, the anthem film elicited the same sense of awe and emotion of stepping into VR for the first time. Physically walking on the bridge of the Starship Enterprise, battling killer robots in a futuristic city, or traversing outer space in zero gravity…how can you not get goosebumps?