Spellbreak

KEY ART + SOCIAL ASSETS

Role: Creative Director

BECOME THE ULTIMATE BATTLEMAGE

Working with a group of illustrators and art directors, we created the key art for this groundbreaking multiplayer title. We pitched six different concepts to the team at Proletariat, with each comp leaning on different pillars of the game. With a saturated market of gun-based battle royale games, the team decided on the visual that encompassed what made Spellbreak so special: using the power within your own hands to conjure spells against fellow battlemages.

SOCIAL ASSETS

COUNTDOWN TO LAUNCH

The strategy called for a short window between the launch date announcement and the actual release day. To generate hype in such a limited amount of time, we released a series of dramatic gameplay shots cinemagraphed to count down the days until launch.

GAUNTLET STORIES

Instead of using machine guns and sniper rifles like most battle royale games, battlemages unleash deadly projectiles and create spell combos using the power of specific gauntlets.

Leveraging the tapping mechanism of Instagram Stories, we showcased each of these gauntlets and the lore behind them. Every tap of the story would trigger the camera to fly through the key art to reveal an interesting fact about each gauntlet.