Twitch

prime daY

Role: Creative Director

Signing up for Twitch Prime offers a wide assortment of monthly benefits for gamers such as in-game loot, free games, and various perks on Twitch. With a potentially confusing array of products, Amazon needed a unifying creative theme that makes this fun service easier to understand.

We identified one thing gamers will instantly recognize as a source and repository of gaming treasure: an inventory menu screen. We filled the menu with all the perks and benefits available to subscribers, then brought Twitch Prime’s papercraft characters to life via 3D animation.

This was the pitch-winning concept that I came up with, which also drove the visual design for the official Twitch Prime Day website.